If you’re in the food business, then you know that appearance is everything. Your customers make a split-second decision when they see your menu or website on whether or not to give you their business. And first impressions are everything!
That’s why we’re excited to offer our new visual brand treatment service. We’ll work with you to create a stunning visual identity that perfectly represents your brand. Whether it’s an update to your website or a complete redesign, we’ll make sure that your customers see you in the best light possible.
In this issue, we’re excited to share a case study on how our visual branding treatments can help local eateries improve their bottom line.
The Inspiration and Launch of Eko Square's 3 Week Promo
Eko Square’s free Visual Brand Treatment promo was born out of a desire to support local Black-owned businesses. As a design agency, we recognize the power of branding in driving business success and wanted to offer our expertise to those who may not have had the resources for high-quality professional design agencies.
Our three-week promotion allowed local businesses to apply for a free Visual Brand Treatment package that included logo designs, website mock-ups, and social media visuals.
Our aim was not just to provide high-quality design work but also to empower these businesses by giving them the tools they need to succeed visually. By doing so, we hoped that these businesses could better compete in today’s market and gain recognition for their exceptional products and services.
Eko Square’s 3 Week Promo is an inspiring example of how small acts can make big differences. By investing in local Black-owned businesses through expert visual branding treatments, Eko Square has shown local businesses how easy it is to level the playing field and create opportunities for growth within underserved communities.
African Queen Cuisine's Brand Personality
African Queen Cuisine is a black-owned business that offers authentic African cuisine. As such, it was important for Eko Square to develop a visual brand treatment that accurately reflects the restaurant’s unique brand personality.
African Queen Cuisine’s brand personality is centered around its commitment to providing an experience that transports its customers to Africa through their taste buds. The restaurant offers exotic dishes made from fresh and locally-sourced ingredients, which are cooked with passion and attention to detail.
African Queen Cuisine’s brand personality represents authenticity, warmth, hospitality, culture, and community engagement – all values which were carefully considered by Eko Square during the design process.
EKO SQUARE BRAND TREATMENT
For Eko Square, African Queen Cuisine’s brand identity is centered around their commitment to providing delicious and authentic African cuisine. Eko Square’s visual brand treatment captures this essence by incorporating bold colors, patterns, and imagery that evoke a sense of Africa.
African Queen Cuisine Logo
When designing African Queen Cuisine’s logo, we took inspiration from West African culture and cuisine. We incorporated these elements into initial sketches for the logo design.
The logo design features a vibrant crown shape with intricate detailing in the style of traditional African art. This conveys the restaurant’s regal status as well as its connection to African culture.
Website Mockup
Once the logo was finalized, we turned our attention to designing a mock-up of African Queen Cuisine’s brand website.
We wanted to create a visually stunning site that accurately represented the restaurant’s unique style and culture by focusing on incorporating e-commerce functionality, with a vibrant color palette, and high-quality images.
The result is an eye-catching website mock-up for African Queen Cuisine that showcases mouth-watering food photos and provides easy navigation for customers to learn more about the restaurant and its menu offerings, and place orders and payments conveniently on the website.
Content Marketing Samples
Finally, to ensure engagement and traffic to the new Website, we produced sample promo videos tailored for different social media platforms such as Instagram and Facebook ads.
The video showcases African Queen Cuisine’s brand personality in a fun and engaging way. It features vibrant colors, bold typography, and mouth-watering shots of the restaurant’s dishes.
The video opens with an aerial shot of the restaurant followed by close-ups of the food being prepared. The upbeat music adds to the energy of the video as it transitions through different scenes highlighting African Queen Cuisine’s unique selling point – authentic African cuisine.
We’d love to know what you think! Did we succeed in creating a cohesive visual brand treatment that accurately represents African Queen Cuisine’s values, mission, and delicious food offerings?
